Articles from Gran Centenario Tequila

With the launch of its first-ever U.S. multi-channel campaign, “Don’t Be A Gringo,” Gran Centenario® is inviting all Gringos (you know who you are!) to toss aside the donkey piñatas, hard-shell tacos, and sombreros to dive deeper into the heart of México and experience true Mexican culture, and Tequila. Gran Centenario®, México's #1 tequila1, is here to rescue you from the one thing worse than when México loses a fútbol game: Gringo behavior. The engaging new advertising campaign launches with the help of Mexican content creators Shiadanni and Abelardo Campuzano, and Latina SNL Director Adriana Cruz. Starting April 29, “Don’t Be A Gringo” will launch across social, online, TV platforms, as well as via in-person events and virtual experiences, encouraging consumers to abandon their Gringo tendencies.

Gran Centenario, the #1 Tequila brand in Mexico1 and the official tequila of fútbol, is showing up for fans across the nation this summer. Through Gran Centenario’s “Summer of Fútbol” partnerships with Copa América, Mexico National Team, and Leagues Cup, Gran Centenario, the official tequila of fútbol, is launching a contest to reward the biggest fan of the beautiful game to be named the Chief Fútbol Officer, while simultaneously giving all fans limited access to win numerous prizes, including seats at the Copa América finals!

Today, Gran Centenario® Tequila, Mexico’s #1 tequila1, is proud to announce the U.S. launch of its limited-quantity, small batch tequila: Gran Centenario® Gallardo®. The exceptional spirit honors its visionary founder, the first-ever Tequila Master Distiller and one of the founding fathers of tequila, Don Lázaro Gallardo, releasing just in time for Father’s Day.

CONMEBOL announces Gran Centenario® Tequila, the #1 selling tequila in Mexico1, as the first-ever official tequila partner for CONMEBOL Copa América, the oldest national team fútbol tournament in the world.