Articles from OpenX

OpenX, The Intelligent SSP, today announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to media buying, enabling advertisers, agencies, and publishers to customize media buying decisions at scale by leveraging high-fidelity supply-side data and embedded automation across the media workflow.

OpenX, The Intelligent SSP, today announced the appointment of Lior Charka as VP, Product, alongside the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and Curation. These leadership updates reflect OpenX’s continued investment in simplifying advertising by bringing greater intelligence to the supply side.

OpenX, The Intelligent SSP, today unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media work better for the people who run it and the people who experience it — by simplifying advertising and upholding rigorous inventory and data quality standards.